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Like almost 4, words long. I remember when I finished my first book, a thriller called The Golden Crystal. I wrote a book.
One is a singular, independent activity that takes nothing more than dedicated consistency and a few good ideas. The other takes much more planning, administration, organization, and careful oversight. It also takes a lot of work.
Read on, and market the crap out of your book. Basically, make a checklist of things you want to do during your marketing campaign, and stick to it.
This list is based on my own background in marketing, a few years of writing books, and a few successful book launches under my belt. With the possible exception of the last item, these are all very real reasons why you should consider an in-depth marketing plan for your upcoming book launch.
Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! What is a marketing plan? This plan is meant to keep you focused on the end goal: In business, a marketing plan is a large, comprehensive and usually pretty convoluted document that states the overall goals, mission, and strategic plans to capture a certain market share in the industry.
Our marketing plan will be lean, mean, and right to the point. Alright, enough small talk. A great marketing plan for a self-published book needs to analyze and prepare for three separate, specific areas: What are you doing to invite readers to check out your blog, sign up for your mailing list, and stay in touch?
Most of your work will be done marketing your book on external blogs, websites, and through ads.
Finally, your marketing plan needs one important thing to succeed: Try building a marketing starting with this checklist and see where it goes. Define Description and Purpose Description: Just answer these questions: What are you promoting? Answer these questions in one or two sentences — keep it concise.
Remember, this marketing plan is for you, not a huge corporation! The book is intended to be fun to read and provide entertainment value. The purpose of this marketing plan is to detail an action-oriented plan to launch the book into the marketplace, generate sales, and find ideal readers.
A secondary purpose of this plan is to generate leads by way of the LiveHacked. All of the above just describes in words what I want to do when I launch my book: Get readers on my mailing list.
Reaching Target Market Overview: The Golden Crystal will be released first on Amazon. Ongoing marketing will include but is not limited to free promotions via KDP Select, social media mentions, giveaways via blog tours, and additional advertisement purchases to drive strategic traffic.
The above paragraphs are just an overview of what the marketing plan will include. Again, this section is just going to help clarify your thoughts and streamline the rest of the plan.
Advertising will be procured via the following websites: The advertisements will send traffic to 1. The Amazon sales page for the initial book launch, and 2. The advertisements will be a book description and front cover image.
The author will write and submit requests to post articles on relevant blogs, focused on helping authors write, edit, promote, and finish their books. The author will prepare and write 30 posts for this purpose, and will attempt to publish at least 20 on relevant blogs. Social media will play a supplementary role in marketing The Golden Crystal.
This indirect promotion will strengthen the overall marketing strategy by cross-referencing posts, articles, and social media mentions. The author will seek out at least 20 interview opportunities both on podcasts audio and on blogs written.Use it to plan seasonal direct marketing campaigns that encourage people to book appointments.
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Find one you like, then use it for reference when writing your own business plan.