A recent study reveals employees secretly like it. But you might not be doing your employees or your company a favor by eliminating chains of command altogether. According to new research, there are real benefits to hierarchy.
Using TeleCenter systems allows companies to have the correct number of people on duty at any hour of the day or night, thereby optimizing the delivery of good service while holding costs as low as possible.
TCS was planning a special two-day educational event, Users Forum, for its plus customers, but was unsure how many TeleCenter System users would attend.
Scheduled at the Opryland Hotel, the forum would offer speakers, workshops, and presentations. While TCS would underwrite the costs associated with planning the meeting and preparing the presentations, customers would be responsible for paying a fee to attend, as well as their own hotel and travel expenses to Nashville.
While TCS had previously done most of its own customer satisfaction research, given the time frame of the need, it turned to Nashville-based Prince marketingwho promised to design, conduct, and interpret survey results within 21 days.
Three objectives were set for the phone survey: Determine the likelihood of Users Forum attendance. Update the TCS software users database for subsequent use in mailing quarterly newsletters, special announcements, and software updates.
Measure the level of user satisfaction with the company and its software generally, as well as regarding specific software features and issues.
Respondents were asked to rate on a t-point scale the software's ease of use, the usefulness of software-generated reports, and satisfaction with service. Prince faxed the names and addresses of respondents indicating an interest in the Users Forum to TCS, which sent promotional materials immediately.
Prince surveyed customers; users and managers. Prince predicted that people would attend the forum. Actual Users Forum attendance was On customer service, 34 percent of respondents gave TCS a 7, the highest point on the rating scale.
Yet respondents also offered that they wanted shorter response time and longer operating hours for telephone support staff, including Saturday access. TCS CEO Gordon said, "We have redeployed some of our people, expanding Saturday coverage, and instituted a beeper system to increase our responsiveness.
The research confirmed anecdotal evidence and reinforced internal initiatives to improve ease of use.
Fully 84 percent said they would recommend the TCS system to colleagues, with 16 percent indicating they were too new to the software to form an opinion. TC plans to use this endorsement to attract new users.
All in all, the survey told us we're on the right rack - and that alone justified our investment in the research. Build the management-research question hierarchy. Discuss the communication methodology chosen. Develop the preliminary analysis plan. How would you deal with the 16 percent of the sample who were new to the software?
Discuss the advantages and concerns of incorporating or closely linking marketing activities with research activities.
The major problem that the management of this organization was facing was the development of a methodology by which to ascertain the approximate number of individuals that would be attending a forum that was held by this company, that will be used to educate customers and potential customers, with regards to the efficacy of utilizing telecenter systems software.
It is quite difficult to ascertain the actual number of individuals that will attending these events, since even though many individuals make promises that they will attend these events, a myriad of different circumstances may hinder their ability to actually be able to attend these events as promised.
In addition, it is very important for this organization to get as many of its customers as possible is to attend this event, due to the fact that the information that will be provided to these individuals, will help to ensure that they remain customers of this organization, which will invariably continue to increase the profitability of this organization.
It is paramount that organizational leadership develop a methodology by which to ensure that the maximum number of individuals from their customer base attend this forum, due to the fact that the more customers that attend this forum, the greater the likelihood that these individuals would gain some educational insight into the software that is marketed by thisEvidence, hierarchies, and typologies: horses for courses M Petticrew, H Roberts matrix, and emphasises the need to match research questions to specific types of research.
This emphasis on methodological appropriateness, and on typologies Box 1 An example of the “hierarchy of. Design Decisions in Research.
1. Learning Objectives aims or research questions that will be investigated. Table 2: Example of Research Purpose Example Research Purpose To understand the process of integrating type 2 diabetes treatment recommendations into an existing lifestyle. organizational structure, leadership, and communication.
This preliminary interview made us very interested at the situation at Laboratoriemedicin, and helped us to formulate our research question: “How do.
Research Methods And Statistics Midterm. Questions | By Nyssa | Last updated: Jan 18, A copy of this quiz is in your dashboard.
Go to My Dashboard Midterm practice. Sample Question. Which of the following is an example of a business decision maker? Politician's election consultant Management-research-question hierarchy.
C. up by a pilot study to narrow key research questions to factors that have greater importance with respect to productivity. 8. Develop the management-research question hierarchy (Exhibits and ), citing management dilemma, management question, and research question(s) for each of the following: a.
The production manager of a shoe factory. b. Aug 21, · The levels of hierarchy in business vary according to the business model and company size.
The hierarchy structure uses tree-maps to organize roles and responsibilities in a .